Advertising in music videos.

How has advertising been used in music videos?
advertising is being used in many different ways throughout music videos. over the years product placement has become more popular among artists, since music videos has moved on from only being shown on the television to being shown all around the world due to the internet. The overall paid product placement is shared with the artist of the song and also the label company. artist feel that product placement in their music videos will increase there income without making the video to boring and un-appealing to the audience so many people do watch it and see the products that are advertised.

virgin mobile

 raybans

Beats Diet Coke

Lady Gaga telephone, throughout this music video there is a lot of product placement, many labels have been shown clearly throughout the video, labels such as 'virgin', 'beats' 'ray bans' 'coca-cola' and many more. this are shown to promote the brand making it more well known and showing if these famous 'artists'/'idols' are using these brands then they should as well. 

50 Cent 
50 cent also uses product placement in his song 'window shopper' however instead of slyly showing the brands his song is based around 'shopping'. he shows what hes wants to buy pauses it on what the products is, writes a caption next to it telling the viewers what it is, he also shows the price, 50 cent is clearly showing the product and what it is and how also much it costs.

Jason derulo
 there is also product placement in jason derulo song "marry me" in this song he does designer labels of certain brands.




What impact has the idea of advertising had on Music Videos?
product placement and advertising in music videos has impacted many over advertising companies. MTV  was the dominant outlet for videos its policy prohibited blatant plugs in videos, so the network would often blur brand labels or ask for a new version without the placement. However Rio Caraeff, the chief executive of Vevo, the music video network started late last year in partnership with YouTube, said the company aimed to enable product placement in videos.

all the videos from product placement are from YouTube,this shows that YouTube doesn't blur out any of the brands that are shown,

however this is an example of MTV blurring out the labels that are being shown in the music videos as they don't want them to be shown. 

My Top 3 NME Music Videos

My Top Three Music Videos. NME.

Lady GaGa- Telephone. 17

This video was 9mins 31 seconds. This video had a small story had to it. there was many different camera filming to get the effect of the dancing and capture the different types of clothes and brands  they was wearing. This video also had different photos of lady gaga with different costumes. this video is a main sex appeal for young middle ages people.  

 Fit But You Know it - 30

fit but you know it is a music video with a small story to it. it it recorded with low quality cameras, it is amunst the streets. it also has pictures that are played so it looks as though it is moving. this song is mainly rap. this song is for middle aged teenagers that look and watch what people do in everyday life.

The Scientist - Coldplay. 66.

This song is based on a story of a car crash. there's the main driver and two of her friends. the car crashes, then another crashes into them. the driver survives but her friends die. The song is played over the to of what is happening giving the mood and lyrics for what chaos has happened in the video. I feel this is a sad and upsetting video o as it can happen anywhere to anyone giving people a message.

music Genres

Indie:
wihtin inie music i have notices various things.The artist or band are usually shown throughout the music video. The use of extreme close ups in the music videos were very popular. There was filming in a lot of dark locations and there was some use of special effects in the music videos. indie music has a small story. a single camera. it is normally dark and festival like. The term indie rock, which comes from "independent," describes the small and relatively low-budget Labels on which it is released and the do-it-yourself attitude of the bands and artists involved. 


Within the music video Feel Good inc, it is mainly animated however half way through the video they have different clips of the actual artist with the animated character just in front, each animated character represents one of the artists. The lyrics fit in within the what is being animated, e.g: 'windmill windmill' and animated windmill fly's across the screen.

Hip Hop:
within all Hip hop music they all involve either: money, cars, jewellery, drugs and lots of women. within these hip hop music videos the artist is the main centre of attention attention. There are many different camera angles involving the artist however there are mainly close up of the artist. this is demonstrating that it it is their song. they use multi cameras to catch the artist in different ways. Also looking at various different hip hoop music videos there isn't a main storyline.  
Dr Dre- Kush 
this music video fits in very well within the hip hop genre. This is a rap song however throughout the video there are many different aspects that fit in with this genre. there are many close up of the artists and clips of girls dancing money flying, flash expensive cars and drugs. Dr Dre is wearing various different jewellery implying he is rich but also a 'gangster'  not many other people are wearing jewellery so this implies that Dr Dre is the main artist and is the centre of attention. 






Pop:
 I have looked at many different types of 'pop' music videos. they are mainly very bright and colourful. there are many close up of the art its singing due to either emotion of to show the viewer the 'beauty'. The videos are aimed towards the teenage audience and are very up beat. Even though within pop videos there are bands they are different  to indie and rock. this is due to in pop music videos, the 'group' don't play and instruments. they do q lot of dancing with bright colours being very up beat. 


One Direction- what makes you beautiful. 
i feel this is a very good pop video with 'boy band' one direction are very upbeat, the song they are signing has been written for them, however as they are very young and 'attractive', there are many close up of individual faces. they dance with girls and dance all in sync.  it is very bright and colourful attractive a younger target audience. 






Rock: 
within Rock music videos there is a lot of key things that i have noticed that make them unique from other music convention music videos. I have noticed that the music videos always show the main singer in the video. Rock music videos always show and tell a story. the band that are playing are always playing different instruments and are more like a 'band' this shows that the art its are very skilled and are good performers. also after seeing rock music videos i have notice that the lighting are very low and dark making its gloomy.
queues of the stone age.