Thursday, 12 June 2014

14. Developing Technologies

Digital:
Digital television (DTV) is the transmission of audio and video by digitally processed and multiplexed signal, in contrast to the totally analog and channel separated signals used by analog television. It is an innovative service that represents a significant evolution in television technology since color television in the 1950s.There are four different widely used digital television terrestrial broadcasting standards:

  • Advanced Television System Committee uses eight-level vestigial sideband for terrestrial broadcasting. This standard has been adopted by six countries, United States, Canada, Mexico, South Korea, Dominican Republic and Honduras.
Cons: will not work on an old analogue tv, changing from analogue to digital cost a lot of money, also longer to tune.


Satellite/Cable
Definition -Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic reflector generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an external set-top box or a satellite tuner module built into a television set 
How to use it - You must have an ariel place near or around the part of the house wear signal can be picked up but not too far as the lead from the ariel needs to be plugged into the TV.
Pros - High bandwidth, Coverage over a large geographical area, Can be cheaper over long distances
Cons - High initial cost, noise and interference, propagation delay.


 Interactive (iTV, interactive TV)
Definition -Interactive television (also known as ITV or iTV) is a form of media convergence, adding data services to traditional television technology. Throughout its history, these have included on-demand delivery of content, as well as new uses such as online shopping, banking, and so forth.
Cons -  However, as of the present day, it offers limited benefits in the workplace as it is targeted mainly for consumer use. Therefore, it is not cost effective to replace existing internet technologies such as computers with web conferencing, with iTV.

Pros: offers more channels, high quality image, high quality sound.

Analog (or analogue 
is the analog transmission that involves the broadcasting of encoded analog audio and analog video signal one in which the information to be transmitted, the brightness and colors of the points in the image and the sound waves of the audio signal are represented by continuous variations of some aspect of the signal
Pros - More accurate and uses less bandwidth
Cons -The effects of random noise can make signal loss and distortion impossible to 


Pay Per View:
This is a type of pay television service by which a subscriber of a television service provider can purchase events to view via private telecast. The broadcaster shows the event at the same time to everyone ordering it. Events can be purchased using an on-screen guide, an automated telephone system.
pros: this means that you don't have to continually pay for a channels. you only have to pay for the one program or film that you want to watch.
cons: sometimes the cost of one film may be quiet expensive. you can only watch one program or film when it is shown, not whenever you want to sit down and watch it.

On Demand:

 is multimedia that is constantly received by and presented to an end user  while being delivered by a provider. The Verb "to stream" refers to the process of delivering media in this manner; the term refers to the delivery method of the medium rather than the medium itself.


High Definition:
High-definition, sometimes abbreviated as Hi-def or HD, commonly refers to an increase in display or visual resolution over a previously used standard.
pros: this gives the viewer a better quality picture making it more exciting to watch.

3D:
3D television (3DTV) is TV that conveys depth perception to the viewer by employing techniques such asstereoscopic display, multi-view  display, 2D-plus-depth, or any other form of  display. Most modern 3D television set use an active shutter 3D system and polarized 3D system. 
pros: this makes the program or film a lot more realistic coming out of the screen this interacts with the audience more giving of a different feel to the action within a film.
cons: the glasses that are needed to watch 3D can be irritating and annoying, you cannot watch 3D without the glasses.

Smart TV:
smart TV, sometimes referred to as connected TV or hybrid TV,  is a television set or set top box with integrated Internet and Web 2.0 features, and is an example of technological coverage between computers and television sets and set-top boxes.


















































































































6. Job Roles


Camera Operator.
Camera Operators perform a vital role within the camera department on feature films. They accurately carrying out their instructions from the directors regarding shot composition and development.They are usually the first people to use the camera's eye piece to assess how all the elements of performance, art direction, lighting, composition and camera movement come together to create the cinematic experience.Camera Operators usually begin work at the end of pre-production and, if the budget allows, attend the technical recces with other Heads of Department Most Camera Operators begin their careers as Camera Trainees or Runners, progressing to 2nd AC and, as they gain more experience, to 1st AC. Throughout this progression, they must build upon their experience, and achieve a high level of competence when operating a variety of cameras. 

What the role involves.
A camera operator has many different responsibilities and jobs to do, in a studio the camera operator usually follows a camera script, telling them the different shots to do.The skill lies in interpreting what the director wants and acting quickly and effectively to achieve it. work activites for a camera operator can vary due to what they are filming, however the main work activities include:


  • assembling, preparing and setting up equipment prior to filming, which may include tripods, monitors, lighting, cables and leads, and headphones;
  • offering advice on how best to shoot a scene, explaining the visual impact created by particular shots;
  • planning shots - when filming an expensive drama scene, such as an explosion, there may be only one chance to get things right so shots need to be meticulously planned beforehand;
  • practising the camera moves required for pre-arranged shots;
  • studying scripts;
  • finding solutions to technical or other practical problems (for an outside broadcast, for example, the natural light conditions need to be taken into account when setting up shots);
  • being prepared to innovate and experiment with ideas;
  • working quickly, especially as timing is such an important factor;
  • taking sole responsibility in situations where only one camera operator is involved in the filming;
  • keeping up to date with filming methods and equipment;
  • repairing and maintaining equipment;
  • demonstrating a good awareness of health and safety issues;
  • driving crew, actors and equipment to and from locations.

  • For this job you do not need a specific qualification, instead you would usually learn the
    practical skills required through hands-on experience on the job. That said, continuing professional development is vital, especially as camera technology changes rapidly. 
    Basic stills photography, which develops visual and composition skills, also provides a useful starting point in training for this role.n addition, the Apprenticeship in creative and digital media could allow you to gain camera skills on the job. Again, the creative skill set tick has been awarded to some apprenticeship programs  that provide the meet the highest standard of industry-relevant training.


    Graphic designer Graphic designers use lettering and images to communicate information and ideas. This could be for all kinds of purposes from advertisements to product packaging. for this job you need to be very creative and have many different ideas. they have to know what they are doing but also make room for changes to be successful they need to show off their skills and imagination.   
    As a graphic designer, your work would include:
    • discussing the requirements of the project (the brief) with clients and colleagues
    • providing costs for the project
    • choosing the most suitable materials and style
    • producing rough sketches or computer visuals to show the client
    • using specialist computer software to prepare designs
    • producing a final layout with exact specifications for typefaces, letter size and colours
    • working to budgets and deadlines.
    Most professional graphic designers have a foundation degree, HND or degree in graphic design or other art and design-based subject.You will also need a working knowledge of desktop design software such as Illustrator, InDesign or QuarkXPress, and image editing packages like Photoshop. an employer will be as interested in your design skills and creative ideas as they are in your qualifications. 
    You will need to keep your skills up to date throughout your career. You may be able to attend short courses, for example in design software, and you will need to continue gaining experience and learning new skills on the job.












    3. BBFC

    BBFC 

    who are they'
    the British board of film. it is an independent, non-governmental, not-for-profit, co-regulatory body. we are funded through fees and charges of people who submit films and videos for classification.

    they classify many things such as:

    • films, trailers and advertisements on behalf of local authorities who licence cinemas.
    •  video works which are distributed over the internet under a voluntary, self-regulatory service.
    • videos works which are distributed over the internet content under voluntary , self-voluntary service.
    • commercial and internet content distributed via mobile networks under voluntary, self-regulatory service. 
    Why do the BBFC give films ratings?
    they do it to protect children and vulnerable adults from potentially harmful or otherwise unstable media content, also to empower consumers, especially parents and those with responsibilities for children, to make informed viewing decisions.
    What do they take account for?
    Educational videos, 
    when classifying and education video, including a sex education video for use in schools, we will take account of the educational purposes of the video and the context in which it is to be viewed in. 
    Music videos, the classification of a music video will take account of any elements which are of concern to parents, including glamorization or behavior which they consider inappropriate. where music videos are short and self-contained, material may be less likely to be justified by context. 
    photo or pattern sensitivity, motion sickness and reactions to low frequency sound can be an issue due to people health so it also has to be considered and looked at. also the BBFC will or will require consumers to change the title if it is racial or religious hatred, or other criminal behavior, or encourages an interest in abusive or illegal sexual activity. 




     



    What does each rating stand for?


    Will there be any bad language in a U film?

    At U we only allow infrequent use of very mild bad language (e.g. ‘damn’ and ‘hell’).

    Might U works contain any sexual behaviour?

    Characters may be seen kissing or cuddling and there may be references to sexual behaviour. However, there will be no overt focus on sexual behaviour, language or innuendo.
    Sex and sex references are treated the same irrespective of sexuality so there could be mild or undetailed references at U.

    Is violence or threat permitted in a U film?

    Violence will generally be very mild. A U film may include brief fight scenes or moments where characters are placed in danger. However, moments of emotional stress or threat will be quickly resolved and the outcome will be reassuring.
    There may be brief scary scenes and moments where the characters are placed in danger. As with violence, however, these scenes will be balanced by reassuring elements, such as comic interludes or music.
    ‘Baddie’ characters may carry or use weapons, but there will be no emphasis on these. Child or ‘hero’ characters are unlikely to use any kind of weapon outside, for example, historical settings.

    What about behaviour which children might copy?

    Potentially dangerous or anti-social behaviour which young children may copy, must be clearly disapproved of.

    What sorts of films are usually passed at U?

    A U film can explore a wide rang of themes, as long as the treatment is appropriate for a young audience. This doesn’t mean that all films rated U are children’s films.
    A children’s work at U will generally contain positive messages about loyalty, honesty and friendship, particularly amongst children. The film or video may well have a happy ending for the child and the overall tone should be one of reassurance.
    U films are unlikely to contain discriminatory language or behaviour unless it is clearly disapproved of.

    Will there be references to drugs?

    At U there will not normally be references to illegal drugs or drugs misuse unless there is a very clear anti-drugs or educational message which will be understood by a younger audience.
    Drugs references which are unlikely to register with young children and are brief or passing may occasionally be passed at U – for example a verbal reference to ‘the Opium wars’ in an historical documentary.






    What sort of themes are passed at PG?

    A PG film will not contain any theme which is inappropriate for a child. PG works can explore challenging issues such as bullying, bereavement or racism.

    Will there be bad language in a PG film?

    There may be mild bad language (such as ‘shit’ or ‘son of a bitch’) in a PG film, but the context and delivery are always important. For example, if the language is used aggressively or if there is a great deal of bad language, a work may be passed at a higher category.

    What about sex?

    Sex references are unlikely unless they are undetailed and infrequent. In addition, if a child is unlikely to understand a reference, we may allow it at PG. Comedy can also often lessen the impact of sex references and innuendo.
    Sex and sex references are treated the same irrespective of sexuality so there could be mild or undetailed references at PG.

    What about violence or threat at PG?

    Violence will usually be mild. There should be no detail of violence in a PG work, so while there might be some blood, we would not see how the injury was inflicted in strong detail. Violence is generally more acceptable in a historical, comedic or fantasy setting, because of the distancing that this provides. It isn’t uncommon for PG films to feature ‘roller-coaster’ action or set pieces, where the emphasis is clearly on the adventure or journey of the main characters rather than the detail of violence or fighting.
    As far as threat and horror goes go, we allow some 'jump' moments and frightening sequences as long as they are not prolonged or intense.. Fantasy settings may again be a factor in the treatment of such content.

    What about behavior children might copy?

    In a PG work, potentially dangerous or antisocial bebehavior young children are likely to copy, such as bullying, or playing with electricity, will not be condoned or seen to go unchallenged, especially if it comes across as safe or fun. Realistic or easily accessible weapons, such as knives, will not be glamorised or focused upon in a PG work. Smoking and drinking will not be promoted or glamorised and if child characters are seen smoking or drinking, there should be a clear message that this is bad. If drugs are mentioned or seen, a PG work should either represent them in an innocuous manner or emphasis that they are harmful.

    Will there be any drugs in a PG?

    There might be innocuous or passing references to illegal drugs or drugs misuse in a PG work, although there should be no strong focus on this. In addition drug references may be permissible if there is a clear anti-drugs or educational message likely to be understood by children eight or over.



    ow important is the tone of a film at 12A or 12?

    The overall tone of a film or video, and the way it makes the audience feel may affect the classification. For example, a work which has a very dark or unsettling tone which could disturb the audience would be less likely to be passed 12A even if the individual issues in the film were considered acceptable under the BBFC Guidelines. Similarly, if a work is particularly positive or reassuring this may stop it being pushed up a category from 12A to 15.

    Will there be uses of strong language in a 12A or 12 work?

    The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category. There is some allowance for puns on strong language at this category.
    There may be moderate language (e.g. uses of terms such as ‘bitch’ and ‘twat’ at 12 or 12A).

    What about discrimination?

    Any discriminatory language or behavior will not be endorsed by the work as a whole. Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12A or 12 unless it is clearly condemned.

    Do 12A films contain sexual behavior?

    Sex may be briefly and discreetly portrayed at 12A or 12. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but nudity in a sexual context should only be brief and discreet.
    Sex and sex references are treated the same irrespective of sexuality

    What sort of violence can I expect in a 12A or 12?

    At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama).
    Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works.
    Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification.

    Can horror films be passed 12 or 12A?

    Yes, some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12A or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing.

    What about other issues like imitable behavior or drugs at 12A or 12?

    Dangerous behaviour (for example hanging and suicide) may be present in 12A or 12 works but will not dwell on detail which could be copied or present those activities in a manner that children are likely to copy.
    Anti-social behavior should not be endorsed.
    There may be infrequent sight of drugs misuse in a 12A or a 12 but the portrayal should not be glamorized or provide instructional detail.



    How much strong language is allowed in a 15?

    There could potentially be a great deal. At 15 there is no upper limit on the number of uses of strong language (e.g. ‘f***’).
    Occasionally there may be uses of the strongest terms (e.g. 'c***'), depending on the manner in which they are used, who is using the language, its frequency and any special contextual justification. However, continued or aggressive use will not normally be passed 15.

    What about discriminatory or offensive terms?

    There may be racist, homophobic or other discriminatory language, and the work could explore themes relating to this.
    However, at 15 the work as a whole must not endorse discriminatory language or behaviour.

    How much sex and nudity is allowed at 15?

    At 15 sexual activity can be portrayed, but usually without strong detail. Some sex scenes can be quite long at this category.
    Though nudity may be allowed in a sexual context there will usually be no strong detail. There are no constraints on nudity in a non-sexual or educational context.
    There can be strong references to sex and sexual behavior, but especially strong or crude references are unlikely to be acceptable unless justified by context.

    Sex and sex references are treated the same irrespective of sexuality

    Can there be strong violence?

    Yes, at 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.
    Strong sadistic violence is also unlikely to be acceptable.

    What about sexual violence?

    There may be detailed verbal references to sexual violence (for example descriptions of rape or sexual assault in a courtroom scene or in victim testimony) but any portrayal depiction of sexual violence must be discreet and justified by context.

    What about horror works?

    At 15 there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat.

    Can you see drugs in a 15 rated film or video?

    At 15 drug taking may be shown but the work as a whole must not promote or encourage drug misuse (for example, through instructional detail).
    The misuse of easily accessible and highly dangerous substances like aerosols or solvents is unlikely to be acceptable at 15.

    What about dangerous behavior or things teens might copy?

    We consider the risk of potential harm to impressionable teenagers. For example, dangerous behaviour such as hanging, suicide and self-harming should not dwell on detail which could be copied.
    Whether the depiction of easily accessible weapons is acceptable will depend on factors such as realism, context and setting.



    How much strong language can there be in an 18?

    There is no limit on the number of uses of strong (e.g. 'f***') or even very strong language (e.g. ‘c***’) which can be passed at 18. Uses could be aggressive, directed, frequent or accompanied by strong violence.

    What about discriminatory terms?

    There may be racist, homophobic or other discriminatory language at 18, and the work could explore themes relating to discrimination.
    Though a work as a whole must not be in breach of any relevant legislation, it is possible for discriminatory language or themes to be the main focus of the work, and for main characters to engage in discriminatory behaviour.

    How much sex and nudity is allowed at 18?

    There can be strong and detailed portrayals of sex at 18, including full nudity. There are no constraints on nudity in a non-sexual or educational context.
    Very strong, crude and explicit sex references are permitted at 18.
    An 18 film or video might also contain depictions of real sex, as long as the film or video is not a sex work.

    What are sex works?

    Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only material which may be simulated are generally passed 18. Those containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the R18 category. Material which is unacceptable in a sex work at R18 is also unacceptable in a sex work at 18.

    What about sex education films?

    Where sex material genuinely seeks to inform and educate in matters such as human sexuality or safer sex and health, explicit images of sexual activity may be permitted.

    Can there be strong violence?

    Yes, at 18 violence can be strong and be portrayed with strong detail. There may even be dwelling on the infliction of pain or injury, or scenes of strong sadistic or sexual violence.
    The strongest gory images are permitted at this category.




    Have a go yourself:
    Name: Planet Of the Apes
    What i would rate it: 12A
    reasons why i gave it this rating: 
    i have watched planet of the apes and i feel it fitted the category for the rating 12A. I have given it a 15 cos throughout the film there is violence. there is some between the apes and humans and also just the apes. there is also a few swear words which will be unacceptable to be said without parental guidance. i have also chosen to give this film a rating of 12 A due to its story line, if you are under the age of 12 then you may find it harder to understand the plot and what is actually going on through the film. 







    Case study 1 

    Name: World War Z
    Rating:15
    Genre: Horror, Drama

    My Opinion. i feel rating this a 15 is a fair reflect on the film itself. the film itself i feel has a lot off blood and gore, its is a action film but at the same time it is a horror due to the 'zombies'. There are a few swear words and including the blood and  gore that is involved throughout the film then 12 wouldn't be suitable. Also the use of threat can be intimidating to younger viewers, for example seeing this at a younger age may make the viewer think it is right to act as they don't understand that it is non-fiction.




    Cast Study 2

    Name: Lilo and Stitch
    Rating: U
    Genre:cartoon

    i feel this film rating should be PA, even though the character are cartoons and fantasy creators there is some violence. this films shows a alien (stitch) at the beginning to be a indestructible character that fights and can get out of very difficult situations with some form of violence. once stitch had made it to earth he turned into a cute dog. the voice of the cute dog could reflect badly onto animals in the real world. making younger children want their dog to be 'amazing and indestructible' in real life. with a parent i think they would understand the film more and be able to ask question and the parent to answer sensibly.





    School trip
    while Looking at the BBFC and how the ratings of the films we took a trip to see what it was like. at first i was very surprised it seemed to be a small building and was hard to understand quiet how they do their work in the building. however once we started their was one of the employees explained how it all worked. they explained the history of the BBFC and how it was founded. We also got told that just below us was basically a cinema, people was underneath us watching a film that has be sent to them as they want to get it rated. not all films are rated by the BBFC but the majority are. 

    We Received a lot of information from the speech and also we got given a book that had very useful information inside. i used that book to help me produce this post.


    14& 15. Interview + Analysis

    Interview:

    1) Do you watch other channels over Channel 4? if so why?

    2) What is your favorite Channel 4 program? why do you like it?

    3) How do you think Channel 4 ident could be improved?

    4) What time of day do you watch Channel 4 and why?

    5) What sort of things do you want to see in Channel 4 idents?

    6) Do you like the Channel 4 logo? what else would you expect to see?

    7) Would you give Channel 4 a colour scheme? explain your answer.



    Person one
    male
    aged 13

    Answer 1) yes I watch other channels such as E4, BBC and Comedy Central, I enjoy these channels more as it lets me watch a wider range of comedy and entertainment.

    Answer 2) my favorite program on Channel 4 is The Simpsons. I enjoy watching this because it Is for young people and it makes me laugh with its comedy.

    Answer 3)  I think that it could be spend up a bit so it doesn't get boring, I also feel that they should use better and more interesting locations to get a wider range of idents.

    Answer 4) I watch Channel 4 around 6 o'clock this is because The Simpsons is normally on around that time. also I watch it when I'm eating dinner, and The Simpsons is the only thing  I like to watch while eating.

    Answer 5) I like to see the buildings, different locations, different ways and ideas of seeing the number '4' being made.

    Answer 6) I thing the Channel 4 logo is very boring, however if it had a different background I think it would be more appealing and better to look at.

    Answer 7) having a colour scheme helps, but channel 4 doesn't need one, there idents are landscape and cannot fit  certain colour to them.


    Person 2.
    Dan
    Age 18

    Answer 1) I do watch other channels over Channel 4 as I like to watch a selection of programs instead of having a small selection to choose from.

    Answer 2) i most enjoy Hollyoaks, I enjoy this most as it is a different soap. They are all entertaining and enjoyable to watch.

    Answer 3) I think channel 4 ident could have some more life involved, have something like animals people planes, as this will focus the viewer and not make it as boring.

    Answer 4) I watch Channel 4 around 7 30. I watch It at this time because this is when the channels I enjoy are played.

    Answer 5) I want to see mainly different landscapes. different areas. also in Their idents I expect to see buildings.

    Answer 6) Yes I feel that it is vey different they have interpreted the 4 in very nicely. however I would like it to have more of  a background making the main 4 stand out more.

    Answer 7) no I don't feel that Channel 4 need a colour scheme. This is down to their idents are of different buildings and landscapes having a set colour may class with the different locations.

    Person 3
    Robert
    aged 47

    Answer 1) yes I watch many other channels as I get bored of channel 4 and like other channels.

    Answer 2) I don't have s channel I enjoy most as I don't watch it as much. I have other channels I prefer to Channel 4.

    Answer 3) I feel that Channel 4 ident is very boring, it need to have more going on to catch the attention of the viewers.

    answer 4) I don't watch Channel 4, the only time I watch Channel 4 is when I watch the news.

    Answer 5) in Channel 4 idents I expects to see landscape images, then objects placed around to create the number 4. I also expect to see buildings.

    Answer 6) I feel the logo is good and you can clearly see what it is but isn't very eye catching, it is boring and bland.

    Answer 7) I feel that channel  4 should have colours on their logo, but not on their ident.

    person 4
    Helen
    female
    46

    Answer 1) yes I watch channels over Channel 4. this is because I like different programs on other channels

    Answer 2) the program I most enjoy watching is 'come dine with me' I enjoy these type of programs as it people from the public and not celebrities.

    Answer 3) I feel that their ident could have more animation and better creativity to make it more exciting and show they are one of the larger channels.

    Answer 4) I normally watch it around 4 onwards flicking over channels, as I have finished work and like to relax.

    Answer 5) I want to see animation more creative work as their idents can be boring.

    Answer 6) yes I like the way they have designed their logo however I feel it is can be boring to look at, a background would make it stand out more.

    person5
    George
    9
    male

    Answer 1) yes I enjoy watching Cartoon Network as that has children's progams

    Answer 2)  I really enjoy watching simpsons as I find it really funny and is cartoon.

    Answer 3) I would lik to see more explosions and animation (cartoon)

    Answer 4) when I get home from school and when Simpsons is on.

    Answer 5) lots of explosions and cartoons to make it exciting.

    Answer 6) yes i like the way the different shapes are made into something.

    Answer 7) yes because then when you see that colour you know its for channel 4.


    Analysis:
     Question 1.) I will put  a higher range of channels into Channel 4 so it suits all age groups.
     Question 2.) there are many channels that are liked but The Simpsons come out best and will be played more than others at different timings in the day.
     Question 3.) I will Add more animation into the ident making it more cartoony, however I will also keep the landscape background to keep the Original Channel 4 scheme.
     Question 4.) I will play different programs at various times of the day so its always appealing to the viewers.
     Question 5.)  I will chose a higher range of landscapes with interesting and different animations.
     Questions 6.)  I will give the number '4' a background that fits channels 4. I will change the colours so it makes the channel '4' stand out and bold.
     Question 7.) I will makes the colours bold and bright, and keep them similar and fits all ages and genders.