10. mood board

6.Charity Advert Research.

Help For Heroes:

Message from the advert:

•  The first advert i have chosen is a very emotional, the way that this video is getting its message across i feel is different to others I've seen but also working just as well, they show little clips of the soldiers fighting and how they may have got their injury, then it shows different  injured soldiers overcoming the pain, working very hard getting support from the charity and achieving things they may not of achieved on their own. this show the determination of the individuals and then also their emotion once they have achieved this. 

Message of the adverts

•  On this advert is different to my first, this shows how help the heroes started, the facts on what has happened. throughout the 4 minute clip it explains why they started the charity and what it means to them, the charity started off very small and after its first event they inspired many people to donate, it also shows clips of injured soldiers explain how much that this charity is helping them out.  the charity has grown massively and are getting and amazing income of £20-30 thousands a day and giving it to placed that need it most and support the lives of our injured troops. Simon cow also speaks and also inspires more people watching. 

Message from the advert

• In the 3rd advert i have looked at there are some of the clips from the last, however the message they are trying to get across is different, the beginning explains why they have started the charity, but throughout the clip the they explain what they have done how they want people to help, why its good to help, also again they have injured soldiers talking, explaining how the injuries will effect the rest of their lives and how much the charity 'help for heroes' is giving them.

5.lesson plan

Conventions of a news program

The codes and conventions of broadcaster in tv news

what do studio new readers/ presenters do.

-They conduct in depth research, identify and develop news stories of intrest.
- They edit and copy from other reporters or external news agencies.
- Write new bullitiens, links and assist in the production of scropts.
- Research and conduct interveiws with people in the studio or any other location.
- They provide breiefing to crew and contributions.

Personal and proffesinal attributes/skills do news readers need.

-Good interpersonal skills.
-Good communication skills.
-Editorial knowledge.
-Understand legal and ethical issues which affect journalism.

 Presenters apperance communicate to the audience.

-They shoould have a clean shave, neat, conservativehaircut.
-They should also be wearing a suit. this is proffesinal and respectable wear. it al;so comes across very smart. Presenters that arnt dressed or looking appropriate are not trusted as much and people will assume that what they is saying isnt true.

Contribibutions you expect to see on a news programn

-Experts - people will know that they understand what they are talking about.
-Witnesses - showing people it did happen and its not false
- Members of the public - one of us.

Documentaries Genres.

There are many different styles off documentaries. I have chosen to look at six different types.

Participatory Documentary: This is when the film maker gets involved within the actual film. The film maker changes the dynamics of the film with what he says within the interviews. he changes the view on what people say and think. an example that we use for the presentations was a film by Michael moore. In most of his films he likes to contribute and test the people that are involved.

Example: I have chosen to use Living with michael Jackson with Martin Bashir. i have chosen to use this as an example as he is a person that interviews and gets involved with different activites while interviewing, to make it more exciting. He speak over the different activities setting a mood giving a different perspective to what is going on he says about it being 'a different Michael Jackson to what the world normally see'

Poetic Documentary: This is an more artistic type of documentary. it moves away from reality. its  more visual  than others and the music also plays a big part within the documentary. The music sets the mood and then the visual imagery tells the story.

Example: I felt that this is a representation of poetic documentary as over the top of most of the footage there is a subtle song being played over the top. this sets the mood. the music starts slow giving a sense of 'sad' emotion but then it speeds up along with the footage setting a new mood.



Expository Documentary: this type of documentary is more narrative. The narrator speaks directly to the viewers. They may ask rhetorical questions , also the narrator voice has to be a certain tone to draw the viewers in getting their attention. a good example of this is David Attenbrough. his voice is very descriptive. It draws many people in and makes the film more enjoyable to watch.

Example: I have chosen this David Attenbrough documentary as i felt it best fit in expository documentary. he voice is very clear and bold, he speaks to the viewers not t anyone else, he narrates and asks question, but may answer them himself with different facts throughout the documentary



Observational Documentary: The film maker holds the camera in his hands. This is like a pint off view filming. there are no interviews within an observational  there is also no narrator, the filming is just where the film maker goes and what he sees, however in this type of documentary there are different filming styles. e.g. pan shot, extended shot.

Example: I have chosen to use this 'Big joe joyce' as my example of observational documentary as in the  the documentary you can tell that the film maker is holding the camera, the main character is talking to the man and the camera is just filming at the same time.




Performative Documentary: In this type of documentary they reenact differnt scence that happened within the story they are telling. they are dramatized, making it more effective and bigger thanc it actually was. this catches the reader attention making it more interesting. an example of a performative documentary is 'touching the void' based on two men that had a rough experience on a mountain climb. this has re-enacted parts that make the documentary.
Example: Throughout this documentary there are various parts that are acted out to give the full feeling and experience of what the climbers went through, they are professional actors in the same conditions that the real life story would be told, however they are only there for a small amount of time, not As long as the actors where.


Reflective Documentary:The director of the film will cast himself in the film. he will base the story on the film makers own experience. They aid the audience in their understanding. it shows the audience on how the film is made and the complications withing a documentaries with all the different filming re-enactments and interviews. reflective documentaries are normally based on things that have occurred meaning there are all real. an example of this is 'All is mayhem'.


Example: i have chosen this documentary as due to who it is about, is also to producer he explains about how difficult the competition what and what he is up against in the skating competitions.

4.aardman

History: 

Aardman was founded in 1976 as a low-budget project byPeter Lord and David Sproxton, who wanted to realise their dream of producing an animated motion picture. The partnership provided animated sequences for the BBC series for deaf children Vision On creating Morph, a simple clay character. Around the same time Lord and Sproxton made their first foray into adult animation with the shorts Down and Out and Confessions of a Foyer Girl, entries in the BBC'sAnimated Conversations series using real-life conversations as soundtracks. However, these two shorts were not actual Aardman productions. Aardman also created the title sequence for The Great Egg Race.

Later Aardman produced a number of shorts for Channel 4 including the Conversation Pieces series. These five shorts worked in the same area as the Animated Conversationspieces, but were more sophisticated. Lord and Sproxton began hiring more animators at this point; three of the newcomers made their directorial debut at Aardman with the Lip Synchseries. Of the five Lip Synch shorts two were directed by Peter Lord, one by Barry Purves, one by Richard Goleszowski and one by Nick Park.

Aardman Animations, Ltd., also known as Aardman Studios, or simply as Aardman, is an Academy Award-winning British animation studio based in Bristol, United Kingdom. The studio is known for films made using stop-motion clay animation techniques, particularly those featuring Plasticine characters Wallace and Gromit. However, it successfully entered the computer animation market with Flushed Away

Job Roles:

Animator:
An animator has many keys roles they have to set a strong stable set that looks the best it can, they use different materials and equipment to animate, they have to be very skilled and have experience. this is a very skilled job the animators have to be very skilled to be able to set the character up and move them in the most realistic way possible. Clothes are also a major part of characters in an animation, this is when experience helps and makes it as good as possible.  




Story Board Artists:
A story board artists has to be very skilled their main aim is to effectively communicate emotions and feeling through staging, character design, posing and enthusiastic storytelling.  They would need previous experience to help their work be at the highest quality for Aardman. a storyboard artists also can come up with some of the main characters throughout their animations, there drawings will show what they have come up with and what sort of 'personality they are. they need Strong traditional skills such as life drawing, sculpture, painting and photography are also desirable.

A storyboard is one of the main factors within an Istop animation. On a storyboard the artist will draw step by step the animation. each scene will be drawn out on various different story boards unit the whole animation is drawn out. Once they are finished, looking through them will give us a brief ideas of what the story line is and what the main details about the animation.   


CGI Animators:

CGI Animators utilise 2D and 3D digital tools to bring characters and scenes to life. They are artistic in the areas of modelling, lighting and animation. They have traditional animation experience and overlap and follow through, squash and stretch staging and composition and primary and secondary action are also used within Aardman.





The CGI animators use special computers to create special characters that maybe cannot be acted or even be created with make-up. To make a full CGI character takes many different steps. The first is to to get a person in a green suit with sensors on the main joints of the body. Taken the information of the moving person the main joint areas help the CGI animator  create the character, then using the outline you can create the the shape and design of the character that is being created. Once the basic outline and shape has been designed then the more detailed features can come into place giving the character more definition. 





Characters/Props/ Sets
Throughout the Aardman productions they have made many animations, there most famous movies are Wallace and Gromit and Chicken run. They have produced other more than one movies and have had to overcome many animations problems throughout the making of the characters. for the making of the cure of the wear rabbit, they was inspired by other film genres but the wear rabbit was chosen as they wanted it to be 'funny' make the audience laugh but also be dramatic and that's why they made it a wear rabbit that can be intimidating and scary. however having a loving side and be friendly and not as scary as everyone thinks. the characters are well thought out and each individual character has its own personality and a lot off meaning behind it. 

At the Aardman studio there is a room called the rigging room, this is where they fix the puppet, props, scenery and set, there job is to make these good as new and not see where the the set is when it moves during the filming. Also there is a set dressing workshop, this is where vegetables in the film are made.many of the workers have only made vegetables they are professional and have a lot of experience creating the best and most realistic vegetables. Every last little bit of detail goes into thee scenery of the making, the photos that are on the wall in wallace and gromits house are expertly designed and are very detailed. in the art department in the Aardman studies the people that work their job is to design the overall look, everything from landscape to colours, interiors and exteriors, the designs they come up with are very professional and stunning. one artist called paul is responsible for all the painted background you see withing the film in the production floor, this is where the film is produced, its a very challenging room but many experienced workers. in the animator room there are 2 animator assistant animator, they are assigned to  a key animator, the assistant animator are responsible for prepping the key animators puppet ready for the next shot. the whole film is put together in the editing room. voices sound effect and the music. They use new technology and also old. all the background characters have been made numerous off times and are all stored in one room to keep fresh and tidy. there are up to 60 people working on characters, responsible for certain things such as painting, sculpting, foams and latex and various other things.  


Filming and camera techniques: 
Shoot everything on film at the moment. The 35mm film cameras they mainly use "Mitchells" and have, in most cases, been considerably adapted to our purposes. For example, they have video assist cameras which look through the lenses on our film cameras so the animators can see the picture that will be recorded on each frame of film.

The other camera that they still sometimes use which is more affordable is the 16mm Bolex. Failing that, you’d have to be thinking about super 8mm. Peter Lord’s book ‘Cracking Animation’ goes into these issues more thoroughly.



Bibliography: 
http://www.telepathy.co.uk/aardman/culture/faqs.html
http://www.edenproject.com/blog/index.php/2013/02/how-to-animate-stop-motion-tips-from-aardman/
http://www.aardman.com

6.Charity Research

Great Ormond Street Hospital for Children NHS Foundation Trust. it is the country's leading centre for treating sick children and has the widest range of specialists all working on the same subject areas. Every  year, there are over 240,000 patient visits to the hospital. Many of the children we care for are referred from other hospitals throughout the UK and overseas. withing the hospital there are over  50 different clinical specialists. Their aim is to provide world-class clinical care and training, pioneering new research and treatments in partnership with others for the benefit of children

Children in Need is the BBC's UK corporate charity. Due to the support of the public, they are able to make a massive difference to the lives of children all across the UK. They  provide grants to projects in the UK which focus on children and youth who are disadvantaged. they support  people in all corners of the UK and support small and large organisations which empower children and extend their life choices.

Cancer research is a charity that collect money from anyone who donates, they do many  charity events such as 'race for life'. They get the community together letting the individual or group raise money and achieve something they wouldn't necessarily do. cancer research supports all the different cancers, their money goes towards funding scientist and equipment to achieve their target of beating cancer. 

Help For Heroes is a charity that raises money to support the wounded and injured soldiers that have sacrificed their heath in favor of our rights. Help the heroes raises money to make sure these ex soldiers live the lives they expected and not letting their injury get in the way. the money goes towards many important things like recovery houses and individual support. 

British Heart Foundation is the UK number one Heart Charity. their work has been the central of the development of vital treatments. this is changing the UK fight against heart disease. they have been around since 1961. since then their visions is a world where people don't die prematurely from heart disease. They are governed by a board of trustees who volunteer their time to help direct our work.




i have decided to choose Help the Heroes and very fond off it. I feel this charity has the biggest influence on and isn't supported as much as it should be. i would feel honored to promote this charity and give back something not just money. Many soldiers have had life changing injuries that can be very challenging to get through. I feel that these soldiers are not known for what they have sacrificed for our cause they are now very disadvantaged and deserved be supported as much as possible and get their lives back.