Corporate Identity Page.
In this essay I will explain and analyze the corporate
identity theory of channel 4. I will explain the three different areas of
corporate identity theory. These are
corporate design, corporate communication and corporate behavior. These three different areas have their own
aspects and meaning to the whole corporate identity theory such as the logo the
colors they use, there advertising, internal values and ethos.
Corporate Identity is simply the way in which the public view a business/cooperation/firm, in terms of media, it may be how the public previewed the media firms. It is vital that all media firms all have a cooperate identity for various reasons. Such as for them to answer questions such as 'who are we' (as a company). It’s also essential for the companies to meet their set objectives and for the consumers to have a sense of belonging to the company, as the company has created an identity in order to gain a specific target market. They brand their company/project/film in order for it to be well received by the desired consumer, this is done with the extensive research and planning from the firm which have created a 'persona'. The media continues to have a huge impact on the corporate identity by reinforcing a certain 'representation' or 'image'
For the begging of my essay I will be explaining the
corporate design for channel 4. Their main logo is designed and made up of
different land scape to create the number '4'. They use many famous places such
as Tokyo, so that people would recognize and show them how large and well known
there corporation is. Their main logo is just black and white making it stand
out and attracting viewers of all ages, however they use the construction and
colors of the landscape and place them in the shape of the number 4 to show
their creative side and how they are different. This is very different to other
corporations, making it unique and exciting for the viewer.
(Google images)
these pictures show and demonstrate their logo and how the develop it on into their
idents. The pic on the right is there ident from Tokyo. I feel that their main
logo is string. It stands out due to the black and white effect. I also feel
that the shapes they use mix and connect nicely with their ident images, making
them connect and fit together, showing us the viewers it well thought out and
clever.
For this paragraph I am going to talk about the corporate communication of Channel 4 which consist of how they advertise and how they communicate and their relation to the public. Channel 4 have different ways to show who they are. They have many different types of idents which are a small clip with their land scape images of the number '4'. In these short clips they occasionally explain and tell the viewer a little bit of information about the next program that is about to be shown. Channel 4 also do their own news channel showing they know what is happening around the world and get involved. They inform people the different programs they show while advertising there corporation. Channel 4 also have brakes In between there programs and during, this is due to the advertising off different brands and organizations and also bring channel 4 more money to pay for the uses and make there corporation brighter and bigger than others. "You can now watch Peep Show on your mobile, Countdown on your laptop and even, should you wish, Channel 4 News on your XBOX"(4 viewers) this shows that channel 4 are wanting to become bigger, keeping up with the latest technology, understanding how people work and what they do. I feel that this as a good idea many corporations are developing every day, making it hard to keep up to date with the market place, money is always an issue but channel 4 is always keeping up and is amongst the big names of television.
From analyzing all the different aspects of corporate identity theory for channel 4. I fell that channel 4 has developed very well over time and is in the right market place to compete with large corporations. Channel 4 has its own things that make it unique and stand out. They have used technology to develop and make it easier for viewer to use. They have a strong logo which stands out and strong idents that amuse many consumers.
Distinction:
ReplyDeletePlease reference your sources within your writing.