Target Audience

The primary target audience for our animation for Help for Heroes will be to people who have had or currently have family members/friends who are our on the front line or doing any sort of duty for the army out in Afghanistan. Through research we have come to a decision that our age range will be between 18 - 30 year olds as this age range is the most popular type that donate money to the charity. This target audience are thought to be the most passionate about the charity and raising money to support the soldiers.

 The secondary target audience will be who is most likely to be with the primary target audience when viewing the animation online or television. Through more discussion we came to the decision that it will be a slightly younger age range of 12 - 17 year olds. This age range is currently the most popular range of age on the internet and watching television. The advert would be broadcasted in-between programmes or shown on social media sites where people will be able to view the animation and share across the internet to their contacts/friends.


Through meetings we have had about our animation, we finally decided on a age range for a target audience and we feel a good range will be 16 years of age and above. We all agreed on this age range as this is when you can apply/enter the army once you have left school. It's a big decision to make going into the army but we need to show what Help For Heroes actually does with the money that people donate. If you're 16 years old and above, you are more likely to take a part in donating money and making a difference.