Monday, 18 November 2013
Wednesday, 13 November 2013
6. Research Proposal
Research Proposal
From: Tom Madkins and Kieran Mcwilliam
Date: 5/12/14
Subject: Research Proposal.
Date: 5/12/14
Subject: Research Proposal.
Proposed Research Topic:
The reasons behind idents on television is because they are designed to give some sort of announcement as to what channel the viewer is watching. there are many types of indents however they are all related to the channel and the channels previous idents. Within channel indents the logo of the channel appears at the end, however while this is happening there can be a voice over before a program starts to either tell the viewer what is going to be broadcast-ed but also what may be on later on the same channel. indents are a visual stimulation so the viewer can identify what the narrator is talking about. The design of an ident can affect what sort of audience it is attracting. To what extent does the design impact on the target audience?
Purposes
The target audience for channel 4 is between the ages of 18-30 year old. I have found this information out through Google. I also researched what type of people would watch Channel 4 and also what genre of programs they broadcast that will be aimed at the target audience of 18-30 year old. I have created several surveys to hand out to people to get more information. These surveys will be aimed at channel 4 viewers asking them what they feel about channel 4 and if they would make any changes, if so why would they. The surveys will also help me understand why these people watch channel 4 and if the target audience could possibly expand.
Background
My purpose for my channel 4 ident is to make sure the viewers are getting what they want. I will collaborate all the information together and give the current viewers what they want to see within the ident. However I also will use this information to try and expand the target audience either making it appeal to older or younger people.
My purpose for my channel 4 ident is to make sure the viewers are getting what they want. I will collaborate all the information together and give the current viewers what they want to see within the ident. However I also will use this information to try and expand the target audience either making it appeal to older or younger people.
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Scope:
I will be spending many week trying to find different participants to help me gather what I need for this project, this will take roughly 3-4 weeks. I will then construct my crew and we will begin to create our ident. The reason for taking 3-4 weeks is that we want to gather enough information to be able to perform the best outcome. I will include many different people to gather my research. I will send my surveys out to 20 different people from various ages and genders. I will interview around 15-20 individuals at various different times over the 3 weeks. I will also conduct several focus groups with 5 different groups.
I will be spending many week trying to find different participants to help me gather what I need for this project, this will take roughly 3-4 weeks. I will then construct my crew and we will begin to create our ident. The reason for taking 3-4 weeks is that we want to gather enough information to be able to perform the best outcome. I will include many different people to gather my research. I will send my surveys out to 20 different people from various ages and genders. I will interview around 15-20 individuals at various different times over the 3 weeks. I will also conduct several focus groups with 5 different groups.
Method:
For the research of this process I have looked at many different things such as channels, surveys and conducted many interviews. All the research I have collected over the past 3-4 weeks will help me produce the best outcome for my ident. I have collected great knowledge of channel 4 idents researching the past and present indents to make sure I understand what the theme is. I have also looked as , how various idents are made, how they are edited and also why they are what they are, what indents are used when and why due to target audience. Collecting this knowledge together will allow me to make my ident very professional. I will be using professional camera and software. All sound and editing will be added in after making it more appealing to my target audience as I want to achieve channel 4 to have more viewers. i will go through many different stages to gather all my reasearch i need. For my surveys i will create them on survey monkey and then email them out to 20 different individuals. I ill them collaberate this information and put them into pie charts so i can cleaerly see the information. With my interviwes they will take place in Ravens wood School in a private office. I will ask the people im interviewing all the same questions. These interviews will take place for around 30 minutes each. with my focus groups i will conduct 5 of them. for each group they will be all the same age but different gender. these will all take place in the classroom. 4 of my focus groups i will ask them all the same questions and gather the feedback for each one. For my last focus group it will be a mixed age and i will use the information i have previously gathered to ask the questions.
Time Table:
Prepare proposal by: 26/6/2014
Complete literature review: 20/6/2014
Complete fieldwork by: 24/6/2014
Complete analysis by: 27/6/2014
Give presentation on: 29/6/2014
Complete final report by: 2/7/2014
Limitations:
The limitation i will have throughout this process will be if people decide not to fill in the surveys and not giving me the feedback. iIterviews can be limited due to the time allocated however for each interview i will give 30 minutes to conduct it. Within the focus groups if it is the younger age they may not take it as serious giving innapropriate feedback.
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The limitation i will have throughout this process will be if people decide not to fill in the surveys and not giving me the feedback. iIterviews can be limited due to the time allocated however for each interview i will give 30 minutes to conduct it. Within the focus groups if it is the younger age they may not take it as serious giving innapropriate feedback.
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7. Rebranding Case Study
Itv Idents.
Itv idents are things of everyday life. they have used things that people do daily and recorded certain parts and then added their logo into the left hand side of the screen while there ident is still playing. However they don't pick the boring people. they pick things that are exciting and things most people can relate to, bringing people memories back.
the ITV new logo is very impressive it is lower case. however there is no colour scheme. it blends in with the colour of either what program they are presenting or what colours are in there idents. they have made the shapes within the 'itv' very well. they had produced them so when the colours are changed to fit in with the background the shapes still make it very clear and easy to read.
ITV have done this rebranding to connect better with their viewers, they want to make their relationship better and stronger. this will hopefully make itv have more viewers and more appealing.
ITV website has all their different logo, and also has an example on how it works. it has a new ident with the logo changing colour due to the colours in the background. they have briefly described why they have changed it and what they feel will happen due to the fact they have changed it. They have also had a short explanation of what they have changed.
I feel that the rebrand is very good. is it different, it is enjoyable to look at as it isn't all the same, it wont get boring as the colour change. also I feel it advertises the channels a lot better. it fit in well and makes it look like its all one, the logo fits in well and doesn't look as though it Is out of place.
E4 New Ident.
E4 new idents are different to their old ones. their old idents had a lot of random animation. they have kept the 'random' parts however they have put that random element into every life situation. thy have taken parts of the way people live and put a twist into it they make it funnier and more interesting, showing the viewers what they want to see.They have designed Effer like a human. he has the same logo but with arms, legs, eyes and a mouth. even though he has got a mouth he doesn't speak. He holds a board and the information is written on the board. they use Effer like a normal human. he stands doing normal activities, however he is placed s you can clearly see him.
E4 have decided to to bring back Efer sinc he was in his last ident in 2003. he is cheaper to use and produce idents with him. they also feel that it will be a good change to there idents and will make it more interesting and un expected.
E4 have got Efer on there website as a whole different link he has a large picture with a billboard that shows hes going back, however showing his personality but making him sound real ' weather you like it or not' meaning hes coming back and if you don't like him then tough. its trying to make him sound real and large.
I feel that efer isn't the best creations however the way he is used and the idents he is in are different and exciting t watch. your not sure what is going to be next, he plays a normal human roll which gives him more effect, he's amusing to watch and interesting as he's acting normal.
Friday, 25 October 2013
Monday, 21 October 2013
Cinematography
180 degree rule
Busted Year 3000
The 180 degree rule is where there is a camera that only turns 180 degrees. This camera can only see what is in front of the camera. Whatever is behinds cannot be seen, this can be useful due to the camera crew sound crew and other roles are behind the camera. these can all do their jobs normally close to the where the scene is being based and not worry about getting in the way of the camera. the camera moves and can only see what is in front from a 180 degree angle.
Rule Of Thirds
In the rule of thirds, photos are divided into thirds with two imaginary lines vertically and two lines horizontally making three columns, three rows, and nine sections in the images. Important compositional elements and leading lines are placed on or near the imaginary lines and where the lines intersect.
However there is another method, 'rule of thirds' this is very good and useful for getting two different faces on one screen. one of the actors face is on one side on the screen, they pull the facial expression as if the person they are talking to is next to them, however on another camera the face of the other person is on the opposite side of the screen and they do the same expression.
Busted Year 3000
In film making, the 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axisconnects the characters, and by keeping the camera on one side of this axis for every shot in the scene, the first character is always frame right of the second character, who is then always frame left of the first. The camera passing over the axis is called jumping the line or crossing the line; breaking the 180-degree rule by shooting on all sides is known as shooting in the round.
The 180 degree rule is where there is a camera that only turns 180 degrees. This camera can only see what is in front of the camera. Whatever is behinds cannot be seen, this can be useful due to the camera crew sound crew and other roles are behind the camera. these can all do their jobs normally close to the where the scene is being based and not worry about getting in the way of the camera. the camera moves and can only see what is in front from a 180 degree angle.
In the rule of thirds, photos are divided into thirds with two imaginary lines vertically and two lines horizontally making three columns, three rows, and nine sections in the images. Important compositional elements and leading lines are placed on or near the imaginary lines and where the lines intersect.
However there is another method, 'rule of thirds' this is very good and useful for getting two different faces on one screen. one of the actors face is on one side on the screen, they pull the facial expression as if the person they are talking to is next to them, however on another camera the face of the other person is on the opposite side of the screen and they do the same expression.
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