Sunday, 6 October 2013 logo analysis

E4 logo:
This is the e4 logo there colour scheme is purple. this colour stand out to theirs its not to feminine and not to masculine, they have always used this colour. they have also combined the 'e' into the '4' this gives the logo more imaginative look, makes it more exciting for the viewers. I feel this logo is designed well as you can clearly see what it is and also catches your attention.
Target audience: i feel that this logo is aimed at a target audience of 12-28 year old. i have come to this conclusion due to the colour E4 have chosen and also the rounded shape can be a younger target audience however the sharpness of the 'E' is more aimed at a older age.

Channel 4 logo:

 The channel 4 logo doesn't have a colour scheme, other the years they have changed the colour of their logo. however the way the different shapes form the number '4' makes this logo very different.its confusing but very clever. also this logo stands out you can clearly see what it is.
Target audience: I have decided that the target audience is aimed at a more older generation. people from around 25-40 years of age i have chosen this target audience as there isn't  a colour scheme and the shapes used can be quiet interesting.

BBC One logo:

 The BBC One logo normally has a red background and a white font. this is a very  good and clever technique the red is bright and vibrant. it stands put. the white however also is very clear on a red surface. the 'bbc' Is in blocks this makes it stand out more. the 'one' is also larger than the 'bbc' but isn't in blocks. this is clever because as it is bigger you see it more. but a the 'bbc' is In blocks it catches the attention of the viewer more.
Target Audience: Having looked at BBC 1 logo i have decided that there logo is aimed at a older age group this is due to the fact in font choice and how it is positioned in the middle of a square red background.

ITV logo:
The ITV logo can have different colour schemes depending on the channel. however their main logo has various different colours. It had a bright vibrant blue that grabs the viewers attention, then the lighter blue draws the viewer across. the black give the logo more of a definition. i find it interesting how it is all lower case, however if it was in capitals then it couldn't be joined up as easy.
Target Audience: i feel that this ITV logo is aimed at all ages, the colours can catch the attention of older people and younger. also the way the font has been chosen will connect with a younger generation as it is lowercase and joined together.

SKY 1 logo:
The SKY 1 logo has a very simple layout. You can clearly see the logo on the left hand side and then the vibrant blue behind the one stands out the most. this is in the middle of the logo and then the viewer rears off to the left which will then be easily noticed as SKY 1.
Target Audience: I feel that this target audience is aimed at higher age. this is due  to the colours that are chosen and also the format in which this logo is laid out. it is very bold and clear however there are simple shapes.