final storyboard

powerpoint Bibliography

https://www.youtube.com/watch?v=s9dbAfjlrks

https://www.youtube.com/watch?v=R0Zbj7S22zs

http://theident.gallery/menu_section_channel4.php

self assessment and client feedback

In our powerpoint, we had to persuade to the audience what we are hoping to invest in from our ident, what we feel our ident can bring to the channel and why our ident is the best for the channel. We explained all our ideas and narrowed them all down to a final idea. We explained how we put all our ideas into one final idea.

WWW;

• The idea of putting all ideas into one idea
• The storyboard was nice and clear. Easy to understand
• How we explained our sound choices and why they fit in with the ident
• The way we researched the best technique to create an ident

EBI;

• Putting all ideas into one, could be too long for an ident
• Some scene from scene switches may not make sense (Beach to a volcano (We had to re-evaluate the scenes)

We were pleased with the feed back we received from the class. The only thing we was a bit disappointed about was how we didn't carefully think through about the change of scenery and if they would make sense. The feed back has helped us to improve out ident and actually make our ident the best possible and into the time frame of the ident of 20seconds.

Ident design and purpose

Design:
Screen tempo
In this bbc one ident the hippos are swimming in a circle. This gives a very slow screen tempo due to the hippos moving at a slow pace. However within this ident there is also a fast tempo, this is the fish that swim fast across the Middle of the ident. The hippos swimming in a circle is the main focus point. Hippos swimming in a cirlce can be boring to watch so they have introduced a hippo swimming up on the right and then another hippos swims down making it more interesting for the viewer.

Space and time:
Studying the time time of idents they vairy. From at least 15-30 seconds. However the E4 ident is normally around every 30 seconds. E4 show this ident after every program they show on there channel.





Information and entertainment led:
Throughout channel 4 ident they don't give any writen information, it is all spoken and there isn't much entertainment throughtout. They are all usually a '4' created in different ways using natural forms. They are normally floating which give the viewers a bit of entertainment however they may show the scheduling of the shows at the end of the ident.







Interaction with viewers
In many ident they can have voice overs. These voice overs will be a person talking either about the program that is about to be shown or in some cases programs that will be shown later on that channel. Within some idents  they can sometimes have pictures and writen titles of what is going to be shown next.

Density of information.
Wishing this E4 Ident I have noticed a very low density of information, and only
Shows information once the ident has finished, however it also can sometimes have vocal information about programs while the ident is still being played.




Purpose
Branding:
The branding of the bbc one has alway been the same as they have always used a circular movement or shape. They use kites and hippos and even people, they make these things move in a circular movement and within the cirlce that has been created they put their BBC one logo inside.



Packaging and repackaging:
The packaging and repackaging of in when s channel changes their logo to s more recent and improves the logo and for the people to remember more. For example in the itv logo there has been a lot Of change, it has changed from just yellow with black font to a more multicoloured joined up font. This is because each of these logos are shown on different channels.
















Segmentation within scheduling.
Ident scheduling is between, before and after programs are shown. They are sometimes shown as a shorter version in the middle of thhe adverts if the programme is a longer period.

 Marketing
Marketing is how the channel promotes their programs and their selfs by advert everywhere. For example channel 4 marketing overseas each element of the marketing campaigns for the programs. This will include on-air trails, posters/press and also as campaigns, digital and online marketing, events, competitions and brand partnerships.

Identity
The identity of a channel is due to many factors such  logo backgrounds indents colour font and many more. The identity if E4 is their logo which has the e that is inside the 4. All of theirs ident shave many different fantasy things and can be confusing, however they have a main colour scheme which is purple these all are the identity of E4 and these factors of E4 is what many people remember.

Scheduling
Scheduling is when the ident has be scheduled in to be played. Idems can be before, after or even shortened for the adverts in the middle of a program. Most idents like BBC one show their ident before a progrm is on and also they will narrate what programm is about to be shown.

Pitch

http://www.slideshare.net/wannapop/treatment-36058235?

33. bibliography

Why we chose Channel 4?
 We chose channel 4 because, we felt that the ident of the channel are aimed towards people of our age. This gave us a lot of ideas in what we could base our ident around.
Channel 4 use landscapes alot in their indents, so we chose to do two landscapes in one ident.

How we chose our final idea
 We chose our final ideas of using two landscapes because, no other channel 4 ident landscapes has two landscapes in, so we thought this would be a twist to the channel.
 We had many different ways in which to chose our final idea such as a survey around our local area through e-mail. We asked 10 different multi-choice questions and got an average for each answer to the questions to choose our final idea.

How we developed our ideas
 We developed our ideas by all coming up with an idea and sharing it around the group, if we had any ideas which linked in anyway or we liked a specific idea, we would create an ident out of the ideas we came up with.

How we made our ident
 We made our ident completely out of modelling clay. The props we created were trees, a volcano, a little spark and we used a lego man.
 We set out all the trees at a POV (point of view) and followed the spark through the woods which eventually lead to a volcano.
 The volcano starts erupting whilst the spark starts climbing up the volcano and falls into the volcano and then the pour our lava which is bit of red clay we added after each photo to create a 4 in the middle of the lava.

31. Revised Proposal+ Planning

Concept or idea
my advert is very simple but also very effective. a spark is lit, we then follow the spark through different landscapes such as a Forest, City scape, and  then finishes going trough a beach. The spark then goes up a volcano and stops half way up. The volcano then Erupts, the lava explodes and falls down the side of the volcano. The lava is then shaped into the number '4'.

There will be different types off noises for the  different locations we have chosen. For example the forest there will be noises such as birds and wind in the trees, for the city scape there will be people talking and car horns going off, then for the beach will be the waves braking and finally our last noise will be a bang for the volcano erupting. Our animation will be of the spark as i will be in a cartoon format.

Purpose

The advert we have designed I feel will catch the audiences attention but also will be very relaxing throughout. when the volcano erupts  it will be exciting and different making the audience excited and interested, ready for the program that is going to be played.

We have chosen various location as we feel that they are very different to each other and very unique. Each location has it own personality, their own special features that defines and show them apart. Many things are linked and different in the world. The locations we have chosen all have different elements that go on within them.

Key Context.

Our advert will be around  approximately 15-20 seconds.

We will have many different locations throughout our ident. places such as a Forest, city scape, beach and a volcano.

Our main 'character' is our animation of our spark that is shown throughout 90% of the advert.

Our camera will follow the spark through the different locations we have chosen.

There will be different sounds for our different location. forest; birds and animal noises. City scape; car noises and horns. beach: waves braking. volcano; big bang.

Target audience.

 My advert will appeal to the ages of people from 14-40. this means that my advert with appeal to very young people as well as older people catching the eye and entertaining viewers of all ages.

 the genre of my advert is a bit of comedy with a Genre called 'slice of life'.

Our age target is around 14-40 year olds.

Our advert is aimed at both Male and Female.

I feel that this idea will be successful because it is different. It uses the concepts of other Channel 4 idents. takes there ideas and puts it all into 1. This idea is unusual and unique is has many different stages and ideas instead of using them separately we have put them together, condensed them down and made a different type of advert which can be changed into loads of different adverts in the future.

Conventions.

I feel this advert will catch the eye of many viewers, it is different to others, and I have taken past  questionnaires and used people of the public to get feedback to make my advert the best it can be. However I have still kept the main concept of previous channel 4 adverts and have put  it into my ideas and also put my own spin on it.

 I feel that my advert is very creative. there are many different things going on that all link with each other. There is also animation which I feel fits it with real life scenes very well. it is a quick and catchy advert making sure the viewer doesn't get bored throughout.

32. Channel 4 Pitch

http://www.slideshare.net/kbag69/channel-4-pitch

24. Production Schedule

25.Budget

34) final ident

26. location recce

28. Crew Roles

Crew Roles

Major Roles

Director: Tom Madkins

Definition: the director is in charge of everything and he decides what music is chosen and where the camera is placed.
Tom will be in control of what is filmed and when when it is filmed. he will be in control telling others where he wants different camera positioned and also what sort of shots he wants.


Producer: Kieran McWilliam 

Definition: The producer is someone who makes sure that everyone is in the right places at the right and and also is in charge of all the paper work.
Kieran will be working close to the director as he will need to know what the director needs, where he needs it and when he needs it. Kieran will be in control with all the paper work making sure everything is up to date and handed in at the right time.

Director of Photography (D.P.): Kieran McWilliam 

Definition: The director of photography are requested by the director and must be approved by the financials studio and completion bond company DP. They will work closely with the director and production design to give a film its visual signature.

Editor: Tom Madkins

Definition: Editing is the process of selecting and preparing Written, Visual, Audible and Film media used to convey information. The editing process can involve correction, condensation, organization, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete work.
Tom will be the editor, we will have all the shots music and clips he needs to produce the final edit, he will be in charge of taking out shots that won't be needed.Tom will be putting it together and once finished he will take advice of the director to see if it is edited to how he wants it.

Camera Operator: Tom Madkins and Kieran McWilliam

Definition: camera operators perform a vital role within the camera department on the feature films. they support the director of photography and the director by accurately carrying out their interactions regarding shot composition and development.
the camera operator will be in control of how many shots are taken and also the lighting. the director will tell the camera operator where he wants the cameras placed but it is the camera operator job to get the right focus and lighting. 

Minor Roles

Assistant Camera (A.C.): Tom Madkins

Definition: assistant camera, is a member of a film crew’s camera department whose primary responsibility is to maintain image sharpness on whatever subject or action is being filmed.
The assistant camera throughout the casting will help give advice on the lighting and also help the director with the positioning of the camera. if he feels it is hard to capture what is needed then will tell the Camera operator to then go to the director. 


Assistant Director (A.D.): Kieran Mcwilliam

Definition: tracking daily progress against the filming production schedule, arranging logistics, preparing daily call sheet, checking cast and crew, and maintaining order on the set.
Kieran as assistant director he will he help and give the director advance on where things can placed. he will also be in control of when it is filmed and making sure the cast and crew are at the right places when needed. 

Art Director: Tom Madkins

Definition:Art Director's job to realise the Production Designer's creative vision for all the sets and locations that eventually give productions their unique visual identity. They work on feature films, commercials and some types of television productions.
Tom will be in control of the clay and backgrounds he will make sure that all the probe that are needed throughout filming will be the best quality. 

29. Expansion of ident

Due to the design and layout of out ident, we have decided that we would need to make other indents similar to the one we have created. We found with our other ideas it could be a challemge to fulfil that goal.

The final chosen idea of our ident made this a lot easier. In every ident we created we would stick to having a main 'character' like E4 Eefer. Ours would be the spark. Within the ident we created the spark is lit, travelling through a forest and then onto a feild until it

Reaches the mountains where it travels up a volcano. The volcano then erupts, the lava crashing down the side of the volcano moulding round rocks. Once the lava has moulded it creates the number 4. We felt that this spark could travel the world. Follower img a fuse to many famous and also not so famous places, in each ident exploring the different kinds of nature. 

The way the ident will finish will be due to what the spark was traveling through, not all of our idents can finish with a erupting volcano. 

How will our indents finish?

Well prior to the creation on our ident we did have various ideas to how we wanted to finish the ident, however we liked the idea of the volcano best.  We thought due to the situation of where the spark is travelling then it will help us decide what kind of finish we would have to each individual ident. The endings we came up with we thought still could make an outstanding ident.
Ideas for future idents.
The spark can travel through a city and go into the power supply, when the camera zooms out and gets a bids eye veiw of the city then the spark has ligh up buildings that are layed out to create the 4
When finished travelling up to the sun through space then the sun will explode and what is left after creates the cumber 4.
Traveling through mountings the spark creates an avalanche when the Avalanche is finished all you see at the bottom of the mountains is the snow however the snow falls around the Rick creating the 4.
We have come up with many ideas so we can expand out original idea on further. We want each idea to be unique and different, but also keep one element the same to show they are related. 'The spark'. The spark will appear in every ident we produce as we feel it is a good focus point and also exciting towards the viewers.

35. Ident screen grab annotation

 Here above is the beginning off my ident. the first scene is set in the forrest. you can see the trees in the background and the man getting ready to light the spark.

 On this clip the lego man has lit the spark and it is traveling through the forest towards the mountains.

 While the spark is traveling trough the forrest we have slightly zoomed in onto the spark. we felt getting a close up of the spark makes it easier to see what is going on and what's happening.

 The forrest then leads the spark out to the mountains where the volcano is.

 The spark travels up the spark, we also zoomed in slightly on the spark again so it is easier to see and ist to far away.

 The spark has reached the top of the volcano after being set off by the lego man. it goes into the volcano .

 The spark has entered the volcano and has made it erupt. the lava is firing out of the volcano.

 Now the lava is falling down the side off the volcano, more is coming out and creating something.

The lava has created a number'4' on the side of the volcano. this is the end off our ident and we zoom out a bit so you can see what is happening in the clip.

above is where i have added the sound over the top of the video i have converted the music from youtube and then placed it into final cut. The noises i have chosen fit the forest and volcano erupting to give it more effect. 

here are only some off the shots i have taken to create this ident. i had to take many different photos of slow movement of the clay, then i have cute them down and sped up each photo so it all links together well.

16.survey analysis

With my first graph I found out a fact the 10 people I asked in my survey were 5 male and 5 female.

With the second graph of age, i found out the 2 people were under 15, 4 people were 16-18, 1 person was 19-21, 2 people were 22-24 and 1 person was 25+.

My 3rd graph was ethnicity, 5 people were white British, 3 people were black British, 1 person was asian and 1 person was other.

My 4th graph was employment. 5 of the people were students, 3 people were unemployed, 3 people were office workers and 1 person was a labourer.

My 5th graph was on favourite programmes, 4 people said The simpsons, 1 person said Deal or No Deal, 2 people said Countdown and 3 people said Educating Yorkshire.

The 6th graph was on the time of day people watch channel 4. 1 person said 7am - noon, 1 person said 1pm - 3pm, 3 people said 4pm - 6pm, 4 people said 7pm - 9pm and 1 person said 10pm+

The 7th graph was what do people want to see in our logo. 2 people said colour, 2 people said boldness, 3 people said creativity and 3 people said animation.

With the 8th graph, I asked what do people want in our logo, 5 people said live action, 1 person said nothing and 4 people said animation.

The 9th graph I asked if people like the channel 4 logo, 6 people said yes and 4 people said no.

My 10th and final question was what would you like to see more of on channel 4? 6 people said they want to see more comedy shows, 2 people said they want longer running shows, 1 person said more dramas and 1 person said they would like to see more documentories

In conclusion, I will review all my feed back and take it all into consideration to make my logo more appealing to the viewers of Channel 4.

19. storyboards

3. Style Guide.

Logo; This logo will always stay the same colours but in a different order. When broadcasted it will appear all mixed up and eventually make its way into order. The logo will always be at the size of 23mm but when shown as a advert it will appear on the whole screen.

Position; The position of the logo will always be placed on the bottom left corner when a programme is on. The reason it will be placed here is because no other channel does this and it will be unique to TV.

Isolation Area; The logo will always been circulated by a tiny bit of space. The logo height will be 23mm long and the isolation are will be a quarter of the logo, so it will measure in at 5.5mm

Colour; The colouring of the logo will not change at anytime when the logo is presented. This would make it confusing for the viewers and not make the Channel 4 logo original.

Typography; The font I used to create the Channel 4 logo was 'High School', not changed were made to it, no boldness added and no italic added. Just normal High School font.

27.Risk Assessment

30.notes from client