Showing posts with label unit 29. Show all posts
Showing posts with label unit 29. Show all posts

Tuesday, 13 January 2015

Directors task

Williams was born in Queens New York and is of African and Honduran descent. He later attended Adelphi University. Williams' big break came when he began working with Classic Concepts Video Productions. Lionel "Vid Kid" Martin & VJ Ralph McDaniels created Williams' first opportunity with the "Filmmakers With Attitude" moniker (FWA), which was Williams' first video company. (wikipedia)  

Hype Williams had a specific style when filming music videos. This style was to use a fish eye camera lens which distorted the camera view around the central focus. This has been used in artists videos such as busta rhymes. Another  style involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. This is a technique often used by Hype which allows his videos to be dynamic, multi diminutional as opposed to having static camera angles. These styles used by Hype are used in more than one genre as they ad good effect to every video. Hype doesn't specifically work with a certain artist. He works with many other artists, but tends to stick to hip hop artists as hip hop is what he knows best. A good example of the styles he uses is in Missy Elliots video the rain.

In all of hype williams' music videos he is conventional. In hip hop music videos we would expect to see lots of close ups, money, girls and bling. Hype williams certainly shows this in his music videos. We especially see a lot of close ups in his music videos because this is where he mainly uses his fish eye technique because it makes the artist the centre of attention.

Thursday, 19 June 2014

Filming Permission.


Production Log

Waiting All Night.
For a music video we wanted to show a group off friends out having a laugh and doing exciting things. We decided as a group to spend the day up  London. We went to may different location, filming little clips off what we done throughout the day, unfor we couldn't  film on the train or tube as it was too packed and didn't have enough room to film. However we filmed when we got out the station and things we enjoyed doing through out the day. We took many types of travel to get around London exploring the life. There Wasn't a main target in what we filmed, we just had the camera on for most the day and then filmed what we felt was what was best. getting differnt people from our group to film different parts so everyone was in our video. We mainly took different clips off the scenery and what was going on around us so the viewer could get the feel off what we was doing. We feel our day was very successful and we go the message we went out to achieve. 

weeks. 

Day 1: 
This was when we first decided on what we would produce for our music video. we had many different ideas but as a group came up with a final idea.

Day 2:
 we started to make a plan on what we would film and where we would film different parts, we collected all the information on where we needed to go and also we set out a plan for travel as we would be traveling all across London, we made sure we new where we was going and at what time we wanted to be there.

Day 3: 
we collected all different types of equipment we would need throughout the filming process. however we only took a limited amount of equipment with us due to it being difficult to travel around London with large amounts.

Day 4. 
This is the day we decided to film our music video, we took our plan and traveled up to London, we all filmed different part of what happened to the day giving our filming a few more characteristics within in the filming technique. we made sure we stuck to our schedule as we wanted to film everything we could before it got to dark.

Day 5: 
we looked at the footage that we had produced, we liked our filming however we felt that we didn't have enough to have the small snappy clips we was wanting to incorporate into our music video.

Day 6: 
we went back up to London to film the missing gaps we had however these wasn't of us as we would be wearing different clothes and also the weather could have changed.

Day 7: 
on this day we uploaded all of our footage and put it all together creating a finalised music video for waiting all night. 

Monday, 16 June 2014

In depth case study

Rudimental 

Rudimental are a British  band who are signed to asylum Records and independent label Black Butter. The quartet consists of Piers Aggent, Amir Amor, Kesi Dryden and DJ Locksmith (Leon Rolle).They were nominated for a Mercury prize in 2013, and won several awards including the Brit Award, and the Mobo Award for Best Album.Rudimental also received nominations at the MTV Europe Music Awards for Best New Act, and Best UK and Ireland act.Rudimental have achieved multiple Platinum Awards for record sales in several countries including in the United Kingdom and Autrallia