i have chosen this logo to to be my final desgin for channel 4. i have chosen this to be my logo as i feel it is different and stands out to the viewers. this logo is mainly aimed at the younger generation. the style in which i have designed is more cartton like. catching the attention of children. i have added colour to my logo to make the 'c' and '4' bolder and stand out. also the colour in the background make the whole logo stand out. the what my logo is layed out gives the 'kiddy' impression. the way that the 'splat' is placed behind the main structure of the logo also gives the expression of a child painting.