In depth artist case study.

Rudimental.

Rudimental are an English band who are signed to Asylum Records and independent label Black Butter. The quartet consists of Piers Agget, Amir Amor, Kesi Dryden and DJ Locksmith. three of the group’s four members hailing from Hackney, the group credits the east London borough for shaping both their music and their friendship.One year after releasing 2012’s summer anthem Feel The Love and Rudimental have just claimed their second Official UK No.1 single. Waiting All Night featuring Ella Eyre raced ahead of will.i.am and Justin Bieber’s track on  Sunday with over 107,000 sales, according to Official Chart Company data - the biggest first-week sales of any single that year. 

 For Dryden, Rolle and Aggett, Hackney is the place they call ‘home’ – which is incidentally the name of the group’s debut album. The trio, who have known each other since childhood, went to school, played football, learnt to DJ and how to make beats in Hackney, and Aggett feels the borough’s multicultural backdrop is one of its best features.The three childhood friends formed Rudimental in 2007. But it wasn't until 2011, with the arrival of fourth member and fellow Londoner Amor – and the release of their single Spoons.  

These amiable twenty-something musician/producers have proven a modern homegrown smash, creating everyman dance anthems (Feel The Love, Not Giving In, Waiting All Night) that connect on an epic scale.Rudimental’s debut album, Home, was recently nominated for a Mercury Prize, yet, as Amor points out, they remain at ease on both sides of the stage. Rudimental see themselves in the tradition of British dance acts with fluid identities.
‘We’re not the face of any of our tracks,’ agrees Aggett. ‘We’re essentially musicians, producers and songwriters. It was hard to get across at first but you have more of an understanding when we’re live, with different singers coming on stage.’ 
source wikipedia

while studying Rudimental i have noticed various things that occur in their video. i feel that this is there theme as it occur in many of their music videos. their videos are emotional but they also give a very good determination vibe. they relate to their own group within some of the music and videos they produce, they show 'brother' either taking different paths or showing determination to be the best and reach to the highest possible level they can. Rudimental was a good choice for us as we have all been friends for a while, living in the same area and can relate to Rudimental very well.

Risk Assessment

Jar Off Hearts

Jar Of Hearts.

Camera
- this music video had close up on the faces. this was to see they facial emotion of the singer Christina Pirrie and the actors in the video.
- Christina Pirrie was the main focus point. she was always in the camera showing its her song and she's the one singing.
- when the key lyrics were sung, the camera would zoon in and do close up on the faces. again this is to show the emotion, but it is to be able to see what she is singing as well as hearing.
- the camera also fades in and out, also to create the sense of emotion.

Mise-en-scene
-there are many things happening in the background there are different elements in different parts of the vieo to capture different things.
     - mist:this is to show the weather the mist fades out the background making Christina stand out more.
    - raining: the rain gives the video emotion. rain is uncomfortable. makes everything wet and sad. rain gives the depressing sense.
   - dancers: the dancers are very aggressive and elegant. they dance in the mist. this shows more emotion more meaning behind the lyrics.

Editing.
- the editing in the video shows what is happening showing us what we could not see. you can see the soul is getting taken. there is no heart, however as the video goes on.
- the lighting changes. this helps to also show the emotion. at the beginning it is very dark but towards the end it gets lighter, showing she's getting her own back.
- the pictures slightly fade as it changes scene, this is to further the emotion but make it also act like a dream.

Lyrics/sound
- not all of the lyrics was interpretive,
- there was main
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Ed Sheeran - Thinking Out Loud 

camera
-throughout the filming it has many different angles of the two people dancing, they capture the movement within the dancing to show and represent the lyrics
-Ed Sheeran and the dancer are the main focus point within the video, Ed Sheeran song is a voice over however the movement of the two who dancers act out what is being said. This makes  the lyrics more dramatic and emotional. 
- when a main sentence is said the movement of the dancers is slowed down this is so that the viewer concentrates on what is happening but then is also listening closely to the song.

Mise-en-scene.
-within this video there isn't much going on in the background the room they are dancing in is a very large almost royal room however the camera does glide past a large chair with candles,
-lighting, there are lights in the corner of the room, however these are aiming towards the dancers, this like aims the viewer to look at what is happening in the middle of the screen due to the way the lights are set up.


Editing.
-thereis not much editing within the actual video however they have cut it down and added different filming clips together to give the video more impact, this mainly happens when the two dancer have a big change in position or the movement is the top half of his body then another camera would be filming and they would edit it so it cut from one to the other. 

Lyrics/sound
the lyrics to the song were  emotional, and meaning full 


 

The One That Got Away
Camera
- there are many close ups within this music video of the faces showing the different emotions that are happening.
- there are slow frequent zooming in onto the main artist at it gives it more effect giving the viewer more time to read and see the emotion on someone face 
- there are a lot of facial shots of the actors and artist but this is to see what they are saying and also to show and try and put across what they are feeling.

Mise-en-scene
- within this music video it start with the what is happening now and then it slowly fades to past memories, this is showing what had 'got away'.
- The present shots are all very white and plain showing that their is not much left after what has happened in the past
- In the past shots their are very full sets with things going on even though it is all very dark
(showing a dark past but empty present)

Editing
- there is a lot of fading out from one clip to the next, this gives it a more of a dramatic effect as it fades from one emotional face to the next
- there is also split screen so the viewer can see the full body shot and how they are acting as well as the face and emotion on the face this is for an intensity of the piece.

Lyrics/Sound
- Love story going bad
- Heartwarming
- Emotional

Hype Williams - Music Director.

Hype Williams

Harold "Hype" Williams (born 1970), previously known as HYPE, is an American music video  and film director.Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in colour," he says. "I wanted to be Basqiator Keith  Harring of the streets."

 

Williams has created a number of music videos for many artists. In 1998, he directed his first and so far his only feature film to date, Bely starring rappers NAS and DMX, the film released by artisan Entertainment. In 1999, Williams signed a two year overall deal withNew Line China to produce and direct feature films.Directed Aaliyah in her final music video, "Rock the Boat," which was completed several hours before her tragic death in a plane crash.

Nickname "Hype" comes from his hyperactive nature as a child.He is a director and writer, known for belly (1998), the game- documentary(2005) and  the will smith music video collection (1999).
A signature style used by Williams throughout the vast majority of his videos (shot mostly with cinematographer John Perez) was the Fisheye lens which distorted the camera view around the central focus. This was used by the tandem Williams/Perez in "Gimme some more" by busta Rhymes and "the rAIN 9SUPER DUPPY FLY)" by missy elliot; however, it was dropped by 2003, when he experienced his lowest level of production activity since the beginning of his career as a music video director.
ince 2003, Williams has adopted a signature style combining a center camera focus on the artist or actor's body from the torso upward and a solid color background with a soft different-color light being shown in the center of the background, so as to give a sense of illumination of the background by the foreground subject. This has been displayed in "Gold Digger" by Kanye West, "Digital Girl" (Remix) by Jamie Foxx and Beyonce's "Video Phone".

what his videos look like.

thorough out Hype Williams life he has produced many types of music videos, however he does have a theme to his work, while studying his work i have noticed that there are similarities within his work. the main thing i have noticed is that throughout is the set seems to be in a made to look like its a club, there are many people dancing with the main singers at the front doing there own  thing. the clips change between artists. there are many bright lights but also can be very dark due to the 'club' like atmosphere that has been set. 

Technique analysis

shot 1

we have used the camera side on to the actors running we have then ran along side them with the camera until it gets to the end of the scene and we let actors run further on capturing what is happening

shot 2
we have filmed the actors full body zooming in on the skills showing what he is doing,allowing the player to get closer to the camera to show hes traveling at pace, we then zoomed out to see the player and the goal.

shot 3
 we moved the camera from one player to another shoeing the 'team-work' then they com together and celebrate.

shot 4
 we zoomed in the top half of the actor and then we zoomed out slowly as he walked towards us showing hes getting closer but still following him.

shot 5
 we zoomed in on the actors face telling us his facial emotion and also what he is saying and it is very important.

shot 6
we zoomed in on the 'name tag' being handed over to the other person to show the story what is happening and what the scene before was, what he was saying.


WWW: WE followed the same storyline as the music video 'starting from the bottom'. even though we couldn't capture it in the right environment we felt we still copied it right

Music Video recipe

This music video was released in 1986. It is called 'Bananarama' by venus. The music video was mainly of the artist, but dressed to the style of the 80's. the camera also sometimes went off the and did other mini clips of dark deathly things. this expresses what the lyrics are about and the personality of the artist and the song.  it exploded with flames and dancing, this is because there wasn't many special effects so they had to doing it first hand. Giving the video more impact and making it more exciting.




This music video was created in 1997. This is called 'Virtual Insanity' sung by Jamiroquai. The music video had one main camera. That occassinaly pointed up and down. Giving the video more effect and able to change the scene clevery and efficiently. The video was mainly based in a small white room with the main artist singing and dancing in dark clothes so he stood out. The white room  makes the artist look rich and big, white is a bright colour, with the main artist in in dark clothes bring him out making him bold. showing he's the main character, everybody should be looking at him.







Blink-182 created 'All The Small Things' music video in 2000. The video was based in several different places, going from scene to scene the group did something different. They danced and played there instruments to show the talent they had. The camera gave the video more effect and it moved around in the flow. This music video zoomed in and out to give it more effect, it shows the close up of the faces as well as the zoomed out camera shots. This is to exaggerate what they are wearing and also how they dance and move.



if the music and zoomed in and out. WHY??






'Dog days are over'  music video was created on the1st of December 2008 but Florence + The Machine. the video was different but you could tell and understand the story. There was backing dancers dressed in bright clown costumes, where as Florence was dressed in a long black dress so once again she stood out. there was many different camera around so it gave the video more effect. Making it more exciting to watch. there wasn't any instruments in this video but you could clearly see Florence singing.


Many things are found in various different music genres. many videos have lots of dancing. Many videos have different lighting to get different effects for the different type of song. The clothes varies to what genera it is. However Female artists give a lot of sex appeal, the attract men to watch there video from their dancers and what they are wearing.
GRADING

Working towards a Pass
The next step is to be more detailed in the way that you use your examples. Be specific.