7. Rebranding Case Study

Itv Idents.

 

  Itv idents are things of everyday life. they have used things that people do daily and recorded certain parts and then added their logo into the left hand side of the screen while there ident is still playing. However they don't pick the boring people. they pick things that are exciting and things most people can relate to, bringing people memories back.

the ITV new logo is very impressive it is lower case. however there is no colour scheme. it blends in with the colour of either what program they are presenting or what colours are in there idents. they have made the shapes within the 'itv' very well. they had produced them so when the colours are changed to fit in with the background the shapes still make it very clear and easy to read.

ITV have done this rebranding to connect better with their viewers, they want to make their relationship better and stronger. this will hopefully make itv have more viewers and more appealing.

ITV website has all their different logo, and also has an example on how it works. it has a new ident with the logo changing colour due to the colours in the background. they have briefly described why they have changed it and what they feel will happen due to the fact they have changed it. They have also had a short explanation of what they have changed.

I feel that the rebrand is very good. is it different, it is enjoyable to look at as it isn't all the same, it wont get boring as the colour change. also I feel it advertises the channels a lot better. it fit in well and makes it look like its all one, the logo fits in well and doesn't look as though it Is out of place.

 E4 New Ident.

E4 new idents are different to their old ones. their old idents had a lot of random animation. they have kept the 'random' parts however they have put that random element into every life situation. thy have taken parts of the way people live and put a twist into it they make it funnier and more interesting, showing the viewers what they want to see.

They have designed Effer like a human. he has the same logo but with arms, legs, eyes and a mouth. even though he has got a mouth he doesn't speak. He holds a board and the information is written on the board. they use Effer like a normal human. he stands doing normal activities, however he is placed s you can clearly see him.

E4 have decided to to bring back Efer sinc he was in his last ident in 2003. he is cheaper to use and produce idents with him. they also feel that it will be a good change to there idents and will make it more interesting and un expected.

E4 have got Efer on there website as a whole different link he has a large picture with a billboard that shows hes going back, however showing his personality but making him sound real ' weather you like it or not' meaning hes coming back and if you don't like him then tough. its trying to make him sound real and large.

I feel that efer isn't the best creations however the way he is used and the idents he is in are different and exciting t watch. your not sure what is going to be next, he plays a normal human roll which gives him more effect, he's amusing to watch and interesting as he's acting normal.