Tuesday, 13 January 2015

In depth artist case study.


Rudimental are an English band who are signed to Asylum Records and independent label Black Butter. The quartet consists of Piers Agget, Amir Amor, Kesi Dryden and DJ Locksmith. three of the group’s four members hailing from Hackney, the group credits the east London borough for shaping both their music and their friendship.One year after releasing 2012’s summer anthem Feel The Love and Rudimental have just claimed their second Official UK No.1 single. Waiting All Night featuring Ella Eyre raced ahead of will.i.am and Justin Bieber’s track on  Sunday with over 107,000 sales, according to Official Chart Company data - the biggest first-week sales of any single that year. 

 For Dryden, Rolle and Aggett, Hackney is the place they call ‘home’ – which is incidentally the name of the group’s debut album. The trio, who have known each other since childhood, went to school, played football, learnt to DJ and how to make beats in Hackney, and Aggett feels the borough’s multicultural backdrop is one of its best features.The three childhood friends formed Rudimental in 2007. But it wasn't until 2011, with the arrival of fourth member and fellow Londoner Amor – and the release of their single Spoons.  

These amiable twenty-something musician/producers have proven a modern homegrown smash, creating everyman dance anthems (Feel The Love, Not Giving In, Waiting All Night) that connect on an epic scale.Rudimental’s debut album, Home, was recently nominated for a Mercury Prize, yet, as Amor points out, they remain at ease on both sides of the stage. Rudimental see themselves in the tradition of British dance acts with fluid identities.
‘We’re not the face of any of our tracks,’ agrees Aggett. ‘We’re essentially musicians, producers and songwriters. It was hard to get across at first but you have more of an understanding when we’re live, with different singers coming on stage.’ 
source wikipedia

while studying Rudimental i have noticed various things that occur in their video. i feel that this is there theme as it occur in many of their music videos. their videos are emotional but they also give a very good determination vibe. they relate to their own group within some of the music and videos they produce, they show 'brother' either taking different paths or showing determination to be the best and reach to the highest possible level they can. Rudimental was a good choice for us as we have all been friends for a while, living in the same area and can relate to Rudimental very well.

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