Friday, 20 June 2014

31. Revised Proposal+ Planning

Concept or idea
my advert is very simple but also very effective. a spark is lit, we then follow the spark through different landscapes such as a Forest, City scape, and  then finishes going trough a beach. The spark then goes up a volcano and stops half way up. The volcano then Erupts, the lava explodes and falls down the side of the volcano. The lava is then shaped into the number '4'.
There will be different types off noises for the  different locations we have chosen. For example the forest there will be noises such as birds and wind in the trees, for the city scape there will be people talking and car horns going off, then for the beach will be the waves braking and finally our last noise will be a bang for the volcano erupting. Our animation will be of the spark as i will be in a cartoon format.


The advert we have designed I feel will catch the audiences attention but also will be very relaxing throughout. when the volcano erupts  it will be exciting and different making the audience excited and interested, ready for the program that is going to be played.

We have chosen various location as we feel that they are very different to each other and very unique. Each location has it own personality, their own special features that defines and show them apart. Many things are linked and different in the world. The locations we have chosen all have different elements that go on within them.
Key Context.

Our advert will be around  approximately 15-20 seconds.

We will have many different locations throughout our ident. places such as a Forest, city scape, beach and a volcano.
Our main 'character' is our animation of our spark that is shown throughout 90% of the advert.
Our camera will follow the spark through the different locations we have chosen.
There will be different sounds for our different location. forest; birds and animal noises. City scape; car noises and horns. beach: waves braking. volcano; big bang.

Target audience.

 My advert will appeal to the ages of people from 14-40. this means that my advert with appeal to very young people as well as older people catching the eye and entertaining viewers of all ages.
 the genre of my advert is a bit of comedy with a Genre called 'slice of life'.
Our age target is around 14-40 year olds.
Our advert is aimed at both Male and Female.

I feel that this idea will be successful because it is different. It uses the concepts of other Channel 4 idents. takes there ideas and puts it all into 1. This idea is unusual and unique is has many different stages and ideas instead of using them separately we have put them together, condensed them down and made a different type of advert which can be changed into loads of different adverts in the future.
I feel this advert will catch the eye of many viewers, it is different to others, and I have taken past  questionnaires and used people of the public to get feedback to make my advert the best it can be. However I have still kept the main concept of previous channel 4 adverts and have put  it into my ideas and also put my own spin on it.
 I feel that my advert is very creative. there are many different things going on that all link with each other. There is also animation which I feel fits it with real life scenes very well. it is a quick and catchy advert making sure the viewer doesn't get bored throughout.

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