Friday, 30 January 2015
final Logo Justification
- The theme of the logo is very artist
- The font of the logo is very cool and stylish (High Style)
- A lot of different colours used to be eye-catching
Even better if our logo...
- There was a main colour
- Had animation or live footage
- If the C and the 4 were bolder and closer together
The tools we used on photoshop to design this logo were inserting text, eraser to get rid of some faults and add more shape to the logo and colour fill to change the colours of the font and blocks.
The target audience for Channel 4 ranges from a fairly young age to older ages as they show a big variety of shows such as 'The Simpsons' for younger children but then other shows like 'Deal or NoDeal' or 'Count down' for the elder people to watch.
We would use this in an advert by adding live animation to the C and the $ to be popping out of the logo and bouncing around to represent the you are watching 'Channel 4' (C4). WE could also place colours in the wrong place and then make them move into the right position whilst the C and the 4 are popping out of the logo.
powerpoint Bibliography
https://www.youtube.com/watch?v=s9dbAfjlrks
https://www.youtube.com/watch?v=R0Zbj7S22zs
http://theident.gallery/menu_section_channel4.php
https://www.youtube.com/watch?v=R0Zbj7S22zs
http://theident.gallery/menu_section_channel4.php
self assessment and client feedback
In our powerpoint, we had to persuade to the audience what we are hoping to invest in from our ident, what we feel our ident can bring to the channel and why our ident is the best for the channel. We explained all our ideas and narrowed them all down to a final idea. We explained how we put all our ideas into one final idea.
WWW;
WWW;
- The idea of putting all ideas into one idea
- The storyboard was nice and clear. Easy to understand
- How we explained our sound choices and why they fit in with the ident
- The way we researched the best technique to create an ident
EBI;
- Putting all ideas into one, could be too long for an ident
- Some scene from scene switches may not make sense (Beach to a volcano (We had to re-evaluate the scenes)
We were pleased with the feed back we received from the class. The only thing we was a bit disappointed about was how we didn't carefully think through about the change of scenery and if they would make sense. The feed back has helped us to improve out ident and actually make our ident the best possible and into the time frame of the ident of 20seconds.
Thursday, 15 January 2015
Development of ideas
Through the process of making my channel 4 Ident I have come up with many different ideas, I have stuidied channel 4 previous indents and help that to come Up with my own ideas. I have already had 5 different ideas but I have decided to develop 3 more on further.
Two of my ideas have a spark that is lit and then goes on a 'journey'.
My first idea:
For my first idea I have a spark that is lit in a construction sight, the spark slowly
Travels through the construction sight and then go though a city, the city is dark however there are cars driving and people crossing the road like normal day life. The spark them enters a building and at then everything is lit up, every light in every building, however the lights then fail. The camera zooms out and the only lights left on in the building creates the number '4'. We have developed this from it being a powercut at first and then going straight into the lights turning back on, we wanted our ident to be longer and more interesting, then that when we decided we wanted to add the construction site and city.
My second idea:
Our second idea was still a spark. A man lit a spark in the woods, you would also again see the spark travel through many different locations however this time it would travel through a forest ca putting the trees and animals, it will then travel through s field, is is to you can get an idea of how fast the spark is traveling, once if has made it to the mountains it will travel up a volcano, it will go inside the volcano and once this has happened, the volcano will erupt, lava will be exploding out of the volcano and crashing down the sides, we wanted to incorporate the lava into the creation of the logo appearing as it will be like channels 4 theme of natural forms. As the lava is flowing down the sides of the volcano the will mould round rocks. Once the lava has moulded round these rocks it will create a number 4.
My third idea:
For my third and final ident idea I decided to not use a big spark, however I have still used what looks like a fuses. There will be many buildings, the ident shows the building then goes down to ground level, the camera will find the fuse and then follow it backwards to where the fuse will be lit. Soon as the camera makes It it will be lit following the small light half way down the fuse, it only follows it half way due to the fuse continuing on and then blowing up all of the buildings. After the smoke has clearned and all rubble has settled the camera will float over the top of the ruins. As the 4 glides over the rubble it will see a number 4 emerge but once it has own to much over it then4 will disappear. This fits in very well with the corporate identity theory.
Two of my ideas have a spark that is lit and then goes on a 'journey'.
My first idea:
For my first idea I have a spark that is lit in a construction sight, the spark slowly
Travels through the construction sight and then go though a city, the city is dark however there are cars driving and people crossing the road like normal day life. The spark them enters a building and at then everything is lit up, every light in every building, however the lights then fail. The camera zooms out and the only lights left on in the building creates the number '4'. We have developed this from it being a powercut at first and then going straight into the lights turning back on, we wanted our ident to be longer and more interesting, then that when we decided we wanted to add the construction site and city.
My second idea:
Our second idea was still a spark. A man lit a spark in the woods, you would also again see the spark travel through many different locations however this time it would travel through a forest ca putting the trees and animals, it will then travel through s field, is is to you can get an idea of how fast the spark is traveling, once if has made it to the mountains it will travel up a volcano, it will go inside the volcano and once this has happened, the volcano will erupt, lava will be exploding out of the volcano and crashing down the sides, we wanted to incorporate the lava into the creation of the logo appearing as it will be like channels 4 theme of natural forms. As the lava is flowing down the sides of the volcano the will mould round rocks. Once the lava has moulded round these rocks it will create a number 4.
My third idea:
For my third and final ident idea I decided to not use a big spark, however I have still used what looks like a fuses. There will be many buildings, the ident shows the building then goes down to ground level, the camera will find the fuse and then follow it backwards to where the fuse will be lit. Soon as the camera makes It it will be lit following the small light half way down the fuse, it only follows it half way due to the fuse continuing on and then blowing up all of the buildings. After the smoke has clearned and all rubble has settled the camera will float over the top of the ruins. As the 4 glides over the rubble it will see a number 4 emerge but once it has own to much over it then4 will disappear. This fits in very well with the corporate identity theory.
Justification of final idea.
Our final idea is what we feel will be a our most effect ident. We originally came came up with 5 different ideas, we then developed 3 of those 5 ideas on further. We developed them on to have a more detailed understand of the different ideas we could have for our ident. We eventually chose one of the 3 ideas to then be our final idea. We would produce this idea into an ident.
Our chosen idea was one we can develop into other ideas. The ident started with a man lighting a spark, the spark then traveled through many differnt locations, we chose for it to travel through s forest which is where the spark will start off, then travel through a big open field and then the viewer would then get the feel of how fast the spark was going and finally It would reach mountings where the spark sill travel up into a volcano. Once the spark has entered the top of the volcano the mountain will explode, it will erupt with lava flooding out the top. As the lava travels down the sides of the volcano it will skip parts of the rock as the lava shapes round the rock surface it will create the number 4.
We have chosen to do this idea as we feel it is our strongest, it is very imaginative and exciting, even though with channel 4 indents there's not always lots of entertainment we feel that this ident with give a bit of entertainment but will still understand the concept of channel 4.we feel it will engage with the viewers. Instead of The number 4 having natural forms floating, we have stuck with the natural forms but used lava down the side of a volcano to capture to same 4.
This ident we feel will be animated with play do and clay. We chose to use these materials as they are easy to use and can be moulded easy. As we are creating this ident in a classroom environment, we thought it would be hard to capture a real life volcano erupting, this is also another reason for choosing to use clay. We can easily mould the eruption using Istop motion to capture the lava falling down the side of the volcano. We can mould the lava around the artificial volcano to create our channel logo.
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